Mahindra’s Heartcore Design philosophy aims to create SUVs that resonate with customers. Mahindra will globally debut its new electric SUV designs, the BE 6e and XEV 9e, on November 26. The designs are based on Mahindra’s Heartcore Design philosophy and will showcase a new era of innovation and aesthetics for the company.
“Heartcore Design is about creating an emotional bond with our customers through design. Prepare to fall in love with our Electric Origin SUVs,” stated Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra Ltd. Design
Mahindra’s Heartcore Design philosophy aims to create SUVs that resonate with customers. This design philosophy focuses on both the interior and exterior of the vehicles. The BE 6e and XEV 9e will exemplify this design philosophy, blending dynamic styling, premium materials, and progressive proportions.
"The BE 6e dares to rewrite the rules of SUV design, with an edgy, athletic silhouette. A sporty profile, sculpted surfaces, and aerodynamic features signal performance and agility. The XEV 9e is the ultimate expression of sophistication and performance, offering a suave SUV coupe design that seamlessly blends luxury with boldness," stated the company.
