Ron Hesse speaks with Lisa WalkerIn the 10-minute Audio Interview, Ms. Walker discusses these questions:
Please give us a brief overview of Deloitte’s latest “Global Automotive Consumer Study.” What are the key takeaways?
The report highlights that EV adoption has remained relatively flat, but interestingly, hybrids are gaining momentum here in the U.S. Can you tell me more about how powertrain intent is trending globally?
One of the commonly reported barriers to greater EV adoption is the lack of public charging infrastructure. Is that a fair assessment for the U.S. market? What about in other surveyed markets?
What factors are impacting the U.S. consumer’s choice of vehicle brand and how is loyalty trending on a YoY basis? How does this trend compare globally? How should automakers be viewing this data?
This year’s report notes a growing interest in mobility-as-a-service offerings, particularly among younger consumers. Can you tell me a bit more about what’s fueling interest and what it might mean for the industry going forward?
