Sustainability is a primary driver for EV adoption, particularly for consumers and influencers.A new study by Tata Consultancy Services (TCS) reveals that a majority of consumers are considering electric vehicles for their next purchase, driven by sustainability and lower operational costs. The TCS Future-Ready eMobility Study 2025 surveyed over 1,300 respondents across multiple regions, including manufacturers, infrastructure players, fleet adopters, consumers, and influencers. The study highlights challenges such as charging infrastructure and technological advancements, while also noting significant investments in battery technology and vehicle cost reduction.
Consumer interest in electric vehicles is substantial, with 64% likely or very likely to consider an EV for their next purchase. However, charging infrastructure remains a significant concern for 60% of consumers. Despite this, 56% are willing to pay up to USD 40,000 for an EV.
Who all were included?
The study encompassed a diverse group of participants, including transport manufacturers, charging infrastructure players, fleet adopters, consumers, and EV adoption influencers. The geographical scope included North America (USA, Canada), United Kingdom & Ireland, Continental Europe (Belgium, Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, Switzerland), and APAC (China, India, Japan, ANZ).
Sustainability is a primary driver for EV adoption, particularly for consumers and influencers. However, some influencers express concerns about the overall environmental impact of EVs. 48% of EV influencers believe EVs increase carbon output as much as they reduce it, with 10% suggesting a negative environmental impact.
EV adoption in commercial vehicles
Commercial fleets are also embracing electric mobility, with 53% citing reduced operational costs as a key motivator. Fleet adopters demonstrate a willingness to pay a premium for EVs compared to traditional internal combustion engine vehicles.
“The future of mobility is electric, connected, and sustainable—a transformation that will redefine industries and communities alike. The TCS Future-Ready eMobility Study 2025 provides a powerful lens into the challenges and opportunities shaping this journey, emphasising the critical roles of resilience, innovation, and collaboration. At Cummins, in line with our Destination Zero™ strategy, we are dedicated to advancing industry-wide decarbonisation with a diverse range of power solutions. Our ability to deliver technologies today, while innovating zero carbon solutions, and building partnerships will ensure a sustainable and enduring future of mobility," said Earl Newsome, Global Chief Information Officer, Cummins.
Challenges
Despite the positive momentum, challenges persist. Charging infrastructure remains a significant hurdle, with 74% of EV manufacturers identifying it as the biggest obstacle to market growth.
Technological advancements are also crucial for wider EV adoption. Manufacturers are investing in both battery technology and vehicle cost reduction. 55% of manufacturers are investing in battery technology advancements, while 78% are focused on reducing vehicle costs.
“The electric vehicle industry is at a defining crossroad, navigating the complexities of scale and transformation. While nearly two-thirds of consumers are open to choosing electric for their next vehicle, manufacturers face challenges like advancing battery technology, complex vehicle designs, and production economics. At TCS, our Future-Ready Mobility vision focuses on creating an interconnected ecosystem powered by AI and Gen AI to drive smarter decision-making, enhanced customer experiences, and deliver scalable, sustainable solutions. By addressing these critical challenges, we are accelerating the global shift toward electrified and sustainable transportation,” said Anupam Singhal, President, Manufacturing, TCS.
Battery technology is considered a key area for improvement, with 90% of manufacturers believing that advancements in range and charging speed will significantly impact EV design and performance. This sentiment is echoed by 84% of EV influencers.
Key findings of the study
The study highlights several key findings: 90% of EV manufacturers and 84% of EV Influencers believe battery technology improvements will significantly impact EV design and performance. 74% of manufacturers see charging infrastructure as the biggest obstacle to EV market growth. 72% of EV charging infrastructure players anticipate significant mergers due to financial and scaling challenges. 41% of consumers consider a 200-300 mile range acceptable, while 31% prefer 300-400 miles. 63% of EV influencers cite achieving net-zero goals and reducing carbon footprint as their primary motivation for EV adoption. 55% of EV manufacturers are investing in battery technology R&D, and 78% are investing in vehicle cost reduction. 72% of US consumers are likely or very likely to purchase an EV, compared to less than 31% of Japanese consumers.
TCS emphasises its commitment to future-ready mobility, combining technological innovation and strategic collaboration to support manufacturers and EV stakeholders. The company focuses on the entire mobility value chain, from vehicle design and gigafactory planning to digital platforms and personalised customer experiences.
TCS's long-standing partnership with OEMs spans over two decades, assisting in their transition from internal combustion engines to electric vehicles. The company has contributed to the deployment of Battery Management System (BMS) software for over 500,000 EVs globally and established EV charging infrastructure in over 75 countries.
