Varroc, a global leader in automotive supply, has announced a strategic rebranding of its subsidiary, CarIQ Technologies, to "Varroc Connect." This transformation signifies the company’s commitment to enhancing connectivity solutions and driving the future of smart, sustainable mobility. The rebranding aligns CarIQ’s identity with Varroc’s trusted legacy while emphasising its vision to create advanced, safe, and intelligent mobility solutions.
Varroc Connect will continue to lead India’s connected vehicle platform sector, leveraging Varroc’s extensive global expertise to develop next-generation connectivity solutions. The company’s portfolio now includes a broad range of IoT-driven offerings designed to meet the diverse needs of the automotive, mobility, and IoT industries.
Smarter, safer and more efficient transportation solutions
As part of this rebranding, Varroc Connect will expand its services to provide smarter, safer, and more efficient transportation solutions. The company’s end-to-end offerings include a scalable cloud platform, mobile and web applications, telematics devices, and firmware solutions. These are delivered through SaaS and subscription models, enabling customers in automotive OEMs, insurance, transportation, and public sectors to accelerate their time to market.
Dixit Roy Mahidhara, CEO of Varroc Connect, expressed his enthusiasm about the new direction, stating, “By rebranding CarIQ Technologies to Varroc Connect, we are reinforcing our commitment to innovation and connected mobility.”
Arjun Jain, CEO of Varroc – Business I, added, “Varroc Connect reflects our long-term investment in connected vehicle solutions. The future of mobility is connected, and every vehicle now integrates connected technology.”
Varroc Connect’s diverse product range offers seamless connectivity solutions for both OEM-integrated and aftermarket applications, with plug-and-play devices that are easy to install. Through collaborations with telecom providers and the use of NAVIC and GPS technologies, Varroc Connect aims to deliver solutions for both Indian and global markets.
