The companies have worked together since 2020 to develop high-quality lubricants designed for Piaggio's vehicle range, encompassing BS VI and electric vehicles. Gulf Oil Lubricants India and Piaggio Vehicles Pvt Ltd have renewed their exclusive lubricant partnership until 2030. This agreement extends their collaboration on producing genuine and co-branded lubricants for Piaggio's commercial vehicles in India, including factory fill, retail, and export markets. The renewed focus is on high-performance lubricants, including those for BS VI and electric vehicles.
The agreement was signed by Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, and Diego Graffi, Chairman & MD of Piaggio Vehicles Pvt Ltd. The partnership originally began in 2020. Since then, they have jointly developed lubricants tailored to Piaggio's vehicle range. The aim has been to improve vehicle performance and lifespan, benefiting Piaggio's partners and customers.
“We are thrilled to renew our partnership with Piaggio India, which aligns with our mission to bring industry-leading, specialised lubricants to diverse vehicle segments. Our collaboration has been built on a shared passion for innovation and growth, and together, we are poised to expand our reach and impact in both traditional and electric vehicle markets. With India's commercial vehicle market poised for significant growth driven by robust infrastructure development, this collaboration is well-positioned to capitalise on emerging opportunities and strengthen Gulf’s position as a trusted partner for OEMs, supporting our vision for sustained growth and excellence in the sector,” stated Ravi Chawla, MD & CEO, Gulf Oil Lubricants India.
Gulf Oil with Piaggio
Gulf Oil remains Piaggio India's sole lubricant supplier for all factory, workshop, and retail needs within India. The agreement also includes exports to selected international markets. The lubricants covered include advanced BS VI oils and new EV fluids, catering to the changing demands of Piaggio India's customer base.
This renewed collaboration will allow Gulf Oil and Piaggio India to further enhance vehicle efficiency and lubricant technology. The partnership aims to establish new standards in product development and customer service within the commercial vehicle sector. The ongoing growth of India's commercial vehicle sector, especially with expanding infrastructure, provides a strong platform for their joint efforts. Gulf Oil aims to solidify its position as a key original equipment manufacturer (OEM) partner.
Gulf oil investment in EVs
The partnership seeks to capitalise on growth opportunities within conventional and electric vehicle segments. Gulf Oil's continued investment in developing EV fluids directly aligns with Piaggio's expanding focus on electric mobility, particularly for lightweight commercial and three-wheeler EVs in India.
“This long-term renewal with Gulf Oil reinforces our commitment to delivering quality products that support optimal performance for Piaggio India’s customers. As both companies look to the future, Gulf's strategic investments towards growing the EV fluids segment align seamlessly with Piaggio's growing focus on electric mobility in India, particularly in the commercial light-weight and 3-wheeler EV segments. We look forward to this next chapter of collaboration,” stated Graffi Chairman & MD – Piaggio Vehicles Pvt Ltd.
What does it offer?
The collaboration combines the market presence of Gulf Oil with Piaggio's vehicle expertise. They plan to drive ongoing progress in vehicle efficiency and lubrication technology. Their goal is to establish new benchmarks in product innovation and superior service. This extended partnership builds upon a shared dedication to innovation and expansion. It underscores the potential for mutual success in traditional and electric vehicle markets. The collaboration is set to exploit new opportunities driven by India's expanding infrastructure.
The companies have worked together since 2020 to develop high-quality lubricants designed for Piaggio's vehicle range, encompassing BS VI and electric vehicles. This combined effort aimed to create advanced products that boost both vehicle performance and longevity, providing Piaggio India's channel partners and customers with enhanced solutions for their commercial vehicles. This long-term agreement underlines their commitment to providing high-performance, customised lubricant solutions. It lays the groundwork for further growth across retail, factory-fill, and export markets. This partnership signifies the continuation of their combined commitment to providing top-tier products, fostering enhanced performance for Piaggio India's clientele. The companies are eager to embark on the next phase of their collaboration.
