Car firms offer big discounts to push sales

Oct 28, 2024

It's not just the regular models that are on heavy sale, but also some blockbusters such as Toyota Innova Hycross and Mahindra 3-door Thar are also offering huge discounts.
New Delhi: The sudden slowdown in the car industry has meant that discounts are not just in mere thousands, but hitting multiple lakhs of rupees on models ranging from companies such as Maruti Suzuki, Honda, JSW MG, Mahindra & Mahindra, Tata Motors to luxury makers like Audi, Mercedes-Benz and BMW.

So, while the mighty luxury Audi Q8 e-tron will fetch you a discount of 10 lakh (over the ex-showroom price) and Kia EV6 12 lakh, the diminutive but powerful Suzuki Jimny will get you a discount of roughly 2.3 lakh. Suzuki's much-touted 'mini powerhouse' has failed to fire up for the country's biggest carmaker, making the company resort to heavy discounting.

It's not just the regular models that are on heavy sale, but also some blockbusters such as Toyota Innova Hycross and Mahindra 3-door Thar are also offering huge discounts.