The partnership between GT Force and CASHe Green is designed to simplify the financing process for purchasing low-speed electric vehicles, targeting young, eco-conscious consumers.GT Force, a prominent electric two-wheeler manufacturer, has formed a strategic partnership with CASHe Green, the electric two-wheeler financing platform from CASHe, to simplify financing for its low-speed electric vehicles. This collaboration aims to provide seamless finance options with user-friendly interest rates, instant disbursal, swift fund access, and a 100% paperless process, thereby making eco-friendly mobility more accessible to a diverse customer base across India, particularly millennials and Gen Z.
GT Force offers popular models such as the GT Vegas, which features a 1.5 kWh lithium-ion battery providing a range of 70 km and a top speed of 25 km/h with a load capacity of 150 kg. The GT Ryd Plus, on the other hand, is equipped with a 2.2 kWh lithium-ion battery offering an extended range of 95 km, a top speed of 25 km/h, and a load capacity of 160 kg. These models are part of GT Force’s initiative to promote the adoption of eco-friendly electric vehicles.
An easier access to low-speed e2Ws
The partnership between GT Force and CASHe Green is designed to simplify the financing process for purchasing low-speed electric vehicles, targeting young, eco-conscious consumers. The collaboration promises to enhance customer experience, dealer support, and overall accessibility to sustainable mobility solutions, thereby contributing to a greener future.
This announcement follows GT Force's recent collaborations with Ecofy, India’s first green-only Non-Banking Financial Company (NBFC), ESAF Small Finance Bank, which focuses on serving the underbanked, and LoanTap, a leading online personal loan provider. With CASHe Green, customers can expect a seamless digital experience including KYC, digital agreements, and customised loan plans.
Mukesh Taneja, Co-Founder and Managing Director of GT Force, emphasised the importance of the partnership: "This partnership is a crucial step in our ongoing efforts to help our retail dealers boost sales and make electric vehicles accessible to a broader audience. The demand for low-speed two-wheelers is growing rapidly, yet there are very few companies offering retail financing options for this segment. Our collaboration with CASHe Green not only addresses this gap but also enhances the overall customer experience. We are confident that by providing seamless financing solutions, we can empower more individuals to transition to eco-friendly mobility and make a positive impact on the environment.”
GT Force dealers will receive comprehensive training and resources to promote these financing solutions from CASHe Green, which includes QR codes for instant pre-approval checks and dedicated support from CASHe Green’s field team. GT Force will closely monitor the partnership’s impact through key metrics such as loan-driven sales growth, customer satisfaction, and dealer feedback, with regular strategic reviews ensuring the collaboration evolves to meet market needs.
GT Force dealerships
GT Force is currently established in 40 dealerships across states including Haryana, Punjab, Uttar Pradesh, Bhopal, Madhya Pradesh, and Chhattisgarh. The company aims to expand its network to 100 showrooms by the end of 2024 to further enhance the accessibility of its eco-friendly electric vehicles.
GT Force was founded by Rajesh Saitya and Mukesh Taneja, who have extensive technical and industry expertise. The company operates from manufacturing units in Manesar and Gurgaon, with a robust production capacity of 5000 units per month. GT Force is committed to revolutionising the electric scooter market in India by introducing consumers to the unmatched benefits and joy of riding genuine e-scooters compared to traditional fuel-based vehicles. The company aims to lead the industry towards sustainable transportation.
CASHe
CASHe, launched in 2016, is a mobile-first, AI-driven financial wellness platform offering short-term credit, insurance, and investment solutions. The platform has facilitated ₹10,200 crore in digital loans to over 3 million users across India. CASHe’s team comprises tech experts, data scientists, engineers, and business professionals focused on promoting financial inclusion through technology. The CASHe Super App, branded as ‘Bharat Ka Money App,’ reinforces its mission to provide seamless access to financial services while enhancing financial literacy and inclusion nationwide.
Yashoraj Tyagi, Chief Executive Officer, CASHe, shared his enthusiasm for the collaboration: “We are thrilled to partner with GT Force in offering financing solutions specifically tailored for young consumers who are keen on embracing sustainable transportation. By overcoming traditional barriers to credit, we are empowering this growing demographic to confidently invest in low-speed electric two-wheelers, enabling them to be part of the green mobility revolution. This partnership not only encourages eco-friendly transportation but also redefines financial accessibility, fostering inclusivity and supporting a greener, more sustainable future for all. Through CASHe Green, we aim to make electric two-wheelers more affordable, accessible, and appeal, furthering our commitment to drive sustainable mobility solutions across India.”
To learn more about the electric vehicle ecosystem and meet the key industry leaders, click here.
