The launch of the all-new Kylaq represents a new era for Škoda Auto India, focusing on a redefined customer experience and enhanced value proposition.Škoda Auto India and BiUp.ai have formed a long-term partnership to launch the Škoda Kylaq, utilising AI-driven immersive technology to transform the customer experience. This collaboration aims to create a unified and connected customer journey through interactive and engaging digital experiences. The partnership leverages BiUp.ai’s technology suite, incorporating AI, AR, and XR to enhance customer engagement and provide valuable insights for the automotive industry.
What does it indicate?
This collaboration marks a significant step for both companies in reshaping automotive marketing. BiUp.ai’s AI-powered platform offers customers an immersive and interactive way to explore the Škoda Kylaq. The partnership aims to elevate customer engagement and position the Kylaq as an innovative leader in the automotive sector.
The launch of the all-new Kylaq represents a new era for Škoda Auto India, focusing on a redefined customer experience and enhanced value proposition. The integration of AI, AR, and XR technologies allows customers to experience the Kylaq virtually, from their homes or dealerships.
“The all-new Kylaq signals a New Era for the Škoda brand in India, in terms of our value proposition, and also by redefining the customer experience. The use of Ai, AR and XR will enable customers to experience our game-changing SUV, from the comfort of their homes or our dealerships. The technology enables customers to virtually customise their vehicle, explore its features in a 360-degree view, and even interact with the car in a completely digital environment. This highly intuitive and engaging experience is designed to make the car-buying journey more convenient, informative, and enjoyable, setting a new standard for the automotive industry,” said Petr Janeba, Brand director for Škoda Auto India.
Enhanced customer experience
Customers can virtually customise the vehicle, explore its features in a 360-degree view, and interact with the car in a digital environment. This intuitive and engaging experience aims to create a more convenient, informative, and enjoyable car-buying process.
BiUp.ai expressed enthusiasm about partnering with Škoda Auto to introduce the Kylaq in an innovative manner. Their expertise in AI, data intelligence, and XR has resulted in a platform that provides an immersive and interactive customer experience.
“BiUP.ai is excited to partner with Škoda Auto to bring the Kylaq to life in a truly revolutionary way,” said Prashant Sinha, CEO and Founder of BiUP.ai. “With our expertise in Ai, Data Intelligence, and XR, we have created an innovative platform that offers an immersive, interactive experience for customers. This partnership will not only enhance customer engagement but also showcase the Škoda Kylaq as an industry leader in automotive innovation. Together with Škoda, we aim to set a new benchmark in customer interaction and digital transformation within the automotive sector,” stated Prashant Sinha, CEO and Founder of BiUP.ai.
