ETAuto EV Conclave 2024: How memory storage powers EV evolution

As electric vehicles reshape the future of transportation, the role of memory storage in such data intensive systems has emerged with a key focus. At the 9th edition of the ETAuto EV Conclave, Kinney Nayyar, Marketing Head of India at Western Digital, and Srinivas CK, Director of Quality Assurance Engineering at Western Digital, explored how advancements in data storage are powering the evolution of EV ecosystems. The discussion, which was a deep dive into the technological innovations around connected and autonomous vehicles, emphasised the significance of robust, reliable and secure storage solutions.

Data explosion and its impact on EV systems

Kinney Nayyar highlighted the rapid pace of data generation, stating, “In the last five years, more data has been created than in the previous 75 years. This explosion in data is driven by host devices across industries, including EVs, where we play a key role in supporting data transformation and storage.”

Expanding on this, Srinivas CK discussed the technical challenges and solutions in memory storage for EVs. He projected that by 2025, passenger vehicles would require up to 2 terabytes of memory storage, with 115 million connected vehicles expected to be shipped globally. Srinivas explained, “Memory storage technologies such as NAND, EMMC, UFS, and NVMe are critical for autonomous driving systems, including ADAS level 4 and 5. These systems require high endurance, reliability, and compliance with strict safety and security standards.”

During the talk, Srinivas also stressed the importance of adhering to advanced product quality planning (APQP) and rigorous validation processes.

As EVs become more data-centric, the need for innovations in memory storage will remain vital for the industry's growth. The insights shared at the ETAuto EV Conclave underscored the opportunities for technology in creating safer, smarter, and more connected electric vehicles.