The Road Safety Awareness Week commenced on January 16, 2025, at the Delhi Police Traffic Training Park, BKS.JK Tyre & Industries Ltd. partnered with the Delhi Traffic Police for Road Safety Awareness Week during National Road Safety Month (January 1-31, 2025). The initiative, themed ‘Sadak Suraksha Jeevan Raksha,’ aimed to promote responsible driving and reduce accidents through interactive sessions and awareness activities at high-traffic locations in Delhi. The program ran from January 16, 2025, and included sessions at ITO, Connaught Place, Punjabi Bagh, and Dhaula Kuan, focusing on traffic rules, helmet and seatbelt use, and the dangers of mobile phone use while driving. JK Tyre continues its long-standing commitment to road safety education through various programs targeting truckers, drivers, school children, and the general public.
Road Safety, Life Safety
The Road Safety Awareness Week commenced on January 16, 2025, at the Delhi Police Traffic Training Park, BKS. The partnership between JK Tyre and the Delhi Traffic Police reflects a shared commitment to enhancing road safety across the city. The initiative is part of the broader National Road Safety Month spearheaded by the Ministry of Road Transport and Highways (MoRTH).
The chosen theme, ‘Sadak Suraksha Jeevan Raksha,’ translates to ‘Road Safety, Life Safety,’ emphasizing the critical importance of responsible driving practices. The week-long program included a series of engaging awareness activities strategically implemented in high-traffic zones throughout Delhi.
The collaborative efforts of JK Tyre and the Delhi Traffic Police intensified the reach and impact of the road safety message. The program aimed to instill safer driving practices among the public. Over six days, interactive sessions were conducted at major traffic intersections in Delhi.
Key locations of this initiative
These key locations included ITO, Connaught Place, Punjabi Bagh, and Dhaula Kuan, ensuring broad coverage across the city. The interactive sessions focused on crucial safety measures to mitigate road accidents. Participants were educated on the importance of adhering to traffic rules for the safety of themselves and others.
Emphasis was placed on the consistent use of helmets by two-wheeler riders and seat belts by all vehicle occupants. The sessions also highlighted the dangers of using mobile phones while driving, a major contributing factor to accidents. Distracted driving poses a significant risk, and the campaign aimed to raise awareness about its consequences.
“For over three decades, JK Tyre has been at the forefront of road safety awareness and education. We take immense pride in supporting this cause through our National Road Safety Month initiatives. Ensuring road safety remains a top priority for us, and our cutting-edge products, such as SMART Tyres and Puncture Guard Tyres, have significantly contributed to enhancing driver safety. These innovations empower drivers by providing real-time alerts on potential issues, enabling preventive action and reducing accident risks. Through our sustained efforts, we remain dedicated to creating safer roads for all,” stated Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre.
Allaphan reiterated JK Tyre's dedication to creating safer roads for everyone through continuous efforts. Beyond the Road Safety Awareness Week, JK Tyre remains actively involved in promoting road safety. The company conducts various road safety education programs throughout the year.
These programs involve strategic collaborations with relevant authorities to maximize their impact. JK Tyre actively trains truckers, drivers, school children, and the general public on safe driving practices. These training sessions cover vital aspects of safe driving, empowering participants with the knowledge and skills to navigate roads safely.
JK Tyre - Constitution Club Rally for Parliamentarians
JK Tyre’s annual flagship event, the JK Tyre - Constitution Club Rally for Parliamentarians, further strengthens its commitment to road safety. This event brings together Members of Parliament, diplomats, and policymakers to advocate for road safety. The rally serves as a platform to raise awareness and promote the cause of road safety within the national capital.
National Road Safety Month provides a crucial opportunity to emphasize the importance of safe driving habits. It reinforces the collective responsibility shared by all road users to make Indian roads safer. JK Tyre & Industries Ltd. continues its steadfast commitment to driving positive change in road safety. The company aims to foster a culture of responsible road usage among all citizens. This ongoing commitment reflects JK Tyre’s dedication to creating a safer road environment for everyone.
