This growth is driven by the expansion of the VIDA network, leveraging Hero MotoCorp's existing outlets, and a focus on major towns.Hero MotoCorp, the world's leading motorcycle and scooter manufacturer, achieved record-breaking retail sales during the 32-day festive season starting from Navratri. The company sold over 1.6 million units, representing a 13% increase compared to the same period in 2023. This success is attributed to strong demand across urban and rural India, particularly in the 125cc motorcycle segment led by the Xtreme 125R.
VIDA sales
The company's electric vehicle brand, VIDA, also achieved a milestone by selling 11,600 units during the festive period. This growth is driven by the expansion of the VIDA network, leveraging Hero MotoCorp's existing outlets, and a focus on major towns.
“For the second consecutive year we have achieved our highest-ever festive retail sales, which is a testament to Hero MotoCorp's position as the preferred brand in India. We are grateful for the unwavering trust of our millions of customers. There has been good momentum and growth in most parts of the country with rural sales catching up with the urban segment in the latter half of the festive season. We expect the momentum to continue and are optimistic about the remainder of the year.”
Harley-Davidson X440 sales
The Harley-Davidson X440, a product of the partnership between Hero MotoCorp and Harley-Davidson, also witnessed strong sales with over 2,800 units sold. Hero MotoCorp plans to expand the reach of the Harley-Davidson brand in India by increasing the number of Premia dealerships to over 100 by the end of the fiscal year.
Hero MotoCorp's exceptional performance during the festive season strengthens its leading position in the market. The company's commitment to innovation, customer satisfaction, and a robust sales network are key factors contributing to its success. The strong sales figures reflect the positive consumer sentiment and the company's ability to meet the evolving demands of the Indian market.
