Following the New Nissan Magnite's launch in New Delhi, India, in October 2024, over 2,700 units have been shipped from the Chennai port within a month. Nissan Motor India has commenced exporting its newly launched SUV, Nissan Magnite, to South Africa, marking the vehicle's first international destination since its launch in India in October. This initiative aligns with Nissan's ‘One Car, One World’ philosophy and its ‘make-in-India, make for the World’ vision, leveraging the company's Alliance JV plant in Chennai as a production hub for global markets. The export expansion aims to encompass over 65 international markets, including left-hand drive markets, building upon the Magnite's success in India, where it has surpassed 150,000 units sold since its 2020 debut.
Arc strategy
Following the New Nissan Magnite's launch in New Delhi, India, in October 2024, over 2,700 units have been shipped from the Chennai port within a month. This move signifies Nissan's commitment to both domestic and export markets as outlined in its ‘The Arc’ plan, positioning India as a key export hub for the company. The New Nissan Magnite is anticipated to replicate its Indian success in the South African market and beyond, capitalising on its growing popularity and demand in international markets.
“Ever since the Nissan Magnite’s launch in 2020, we have seen a resounding acceptance and demand from customers in the South African market for the Made-in-India compact SUV. Our focus on the domestic and export market both are crucial parts of our strategy to deliver outcomes in line with ‘The Arc and India remains a key part of the growth strategy for the company. The export of the New Nissan Magnite will further enhance India's position as an export hub and drive Nissan's growth in the AMIEO region, exemplifying Nissan India ‘One Car, One World’ philosophy,” stated Frank Torres, Divisional Vice President-AMIEO Region Business Transformation & President-Nissan India Operations.
He highlighted the significance of the South African market for the Nissan Magnite, acknowledging the positive response since its initial launch. He emphasised the strategic importance of both domestic and export markets for Nissan's growth strategy, underlining India's crucial role in this plan. Torres believes that exporting the New Nissan Magnite will further solidify India's position as a key export hub, contributing to Nissan's expansion in the AMIEO region, all while embodying the company's ‘One Car, One World’ philosophy.
Features
The new Nissan Magnite builds upon its predecessor's success, embodying a tougher, bolder, and more robust exterior design for a commanding road presence. Its redesigned premium interior and exterior, coupled with over 20 segment-first features in India, reinforce its ‘Bold Inside Out’ philosophy. Engineered to meet global standards, the Nissan Magnite SUV prioritises safety, featuring a reinforced body structure and over 40 standard safety features. These include six airbags, Electronic Stability Control, Traction Control System, and Hydraulic Brake Assist, underscoring its commitment to passenger safety and driving confidence.
“We are delighted to receive the shipment of New Nissan Magnite SUVs from India and glad that they will be available for the local customers. With its bold aesthetics, enhanced safety and advanced tech features, catering to a wide range of preferences and customer needs, our customers in South Africa and other African markets are sure to like the New Nissan Magnite B-SUV,” stated Jordi Vila, Nissan Africa President.
He further expressed enthusiasm about receiving the New Nissan Magnite SUVs from India, highlighting the positive attributes of the vehicle. He anticipates that customers in South Africa and other African markets will appreciate the New Nissan Magnite B-SUV, citing its bold design, enhanced safety features, advanced technology, and ability to cater to a wide array of customer preferences and requirements.
