Further strengthening its charging infrastructure, Magenta has partnered with Jio-BP.Magenta Mobility, a prominent player in the electric vehicle (EV) sector, is expanding its operations into Uttar Pradesh. The company aims to deploy over 2,500 EVs in the state by 2025, establishing a robust EV infrastructure and creating employment opportunities. Magenta will leverage partnerships with major players like Flipkart and Amazon to integrate its fleet into existing logistics networks.
Company expansion strategy
The expansion will initially focus on four key cities: Lucknow, Agra, Kanpur, and Varanasi, with plans for further expansion across the state. This strategic move aligns with Magenta’s commitment to promoting sustainable transportation solutions and supporting India's transition to electric mobility.
To facilitate the deployment of its EV fleet, Magenta Mobility plans to set up its own charging hubs, equipped with both AC and DC charging capabilities. The company has also secured partnerships with leading Charging Point Operators (CPOs) to ensure a comprehensive charging network across the state.
In line with its expansion plans, Magenta Mobility will be creating employment opportunities for over 1,200 individuals as Delivery Partners. This initiative aims to empower local communities and support the economic growth of the region while ensuring sufficient operational capacity to meet the anticipated surge in demand for last-mile delivery services.
Tie-ups
Further strengthening its charging infrastructure, Magenta has partnered with Jio-BP. This collaboration will provide EV users with reliable and readily available fast charging options, addressing a crucial aspect of EV adoption.
“We are excited to expand our operations in Uttar Pradesh, a state with a forward-thinking EV policy that perfectly aligns with our growth plans. The state’s incentives for electric vehicle deployment, along with access to skilled workers and land for infrastructure development, create a solid foundation for our expansion. With a clear roadmap in place, we are focused on establishing a strong presence in key markets across the region, which will be instrumental in accelerating the adoption of sustainable mobility solutions,” stated Maxson Lewis, Founder & CEO of Magenta Mobility.
Magenta's national partnerships with prominent companies such as Flipkart, Amazon, Porter, Delhivery, and Kuehne+Nagel will be instrumental in seamlessly integrating its EV fleet into the regional logistics and transportation ecosystem. These collaborations are expected to enhance delivery efficiency and expedite the adoption of sustainable mobility solutions across key markets in Uttar Pradesh.
