Yamaha R3, MT-03 prices reduced by up to INR 1.10 lakh.Yamaha Motor India has reduced the prices of its premium motorcycles, the R3 and MT-03, by up to INR 1.10 lakh, effective February 1, 2025. This price reduction aims to meet growing demand and reinforce Yamaha's commitment to the premium motorcycle segment as the R3 celebrates its 10th anniversary. The company hopes this strategic move will expand its reach to a broader audience.
The Yamaha R3 now costs INR 3,59,900 (ex-showroom, Delhi) and is available in Icon Blue and Yamaha Black. The MT-03 is priced at INR 3,49,900 (ex-showroom, Delhi) and comes in Midnight Cyan and Midnight Black.
Working on a customer-centric approach
Yamaha emphasizes its customer-centric approach as a driving force behind this price adjustment. The company is marking a decade of the R3 globally.
The R3 boasts a lightweight diamond frame, aerodynamic design inspired by Yamaha’s YZR-M1, and a 321cc engine. Features include a 50/50 weight distribution, sporty riding posture, and an advanced braking system suitable for track and road use.
The MT-03 is described as a hyper-naked streetfighter with aggressive styling and torque-focused performance. It offers an upright riding position, twin-eye LED headlights, and mass-forward bodywork. The MT-03 shares the same 321cc engine as the R3 and features a compact design and mono-cross rear suspension for city maneuverability.
Strategy behind this move
India Yamaha Motor Pvt. Ltd. believes this pricing strategy will strengthen its position within India's premium motorcycle market. The company intends to attract a wider range of motorcycle enthusiasts with these more accessible price points.
The Yamaha R3 and MT-03 models are recognized for their performance and embody Yamaha’s racing heritage. This price reduction makes these motorcycles more accessible to potential buyers. The timing coincides with the tenth anniversary of the Yamaha R3.
Yamaha states that the R3’s lightweight diamond frame, combined with the aerodynamic design influenced by the YZR-M1 and a powerful 321cc engine, contribute to a thrilling riding experience.
Yamaha highlights the MT-03’s bold design, focusing on its street performance capabilities and agility for daily riding. The MT-03 aims to balance thrilling acceleration and smooth performance with practical maneuverability.
Yamaha designed the R3 for both track and road enthusiasts, emphasizing its balanced weight distribution, sporty riding position, and advanced braking system.
Yamaha seeks to reaffirm its commitment to offering premium motorcycles that are now more attainable while maintaining a focus on performance, design, and innovation.