Pure EV will provide Arva Electric with an initial batch of 50,000 units of its ecoDryft and eTryst X models over the next couple of years.Pure EV, an Indian electric two-wheeler manufacturer, has partnered with Arva Electric Vehicles Manufacturing LLC, a subsidiary of Clarion Investment LLC, to distribute and sell electric motorcycles in the Middle East and Africa. Pure EV will initially supply 50,000 units of its ecoDryft and eTryst X models over the next few years, with plans to increase this number to 60,000 units annually. This strategic collaboration aims to meet the growing demand for sustainable mobility options in these regions.
A broader distribution network
The partnership leverages Pure EV's expertise in electric vehicle technology and Arva Electric's distribution network. The UAE's electric two-wheeler market is projected to grow significantly, with a projected compound annual growth rate of 9.11% from 2024 to 2031. This growth is attributed to factors such as the accessibility of electric motorcycles, increasing gasoline prices, and the improved efficiency of electric vehicles compared to traditional vehicles.
Pure EV will provide Arva Electric with an initial batch of 50,000 units of its ecoDryft and eTryst X models over the next couple of years. This supply is expected to reach 60,000 units annually after the initial phase.
“Our commitment to innovation and user experience ensures that we provide market-ready offerings and meet the growing demand for electric mobility solutions. This partnership not only aims to enhance sales but also to foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction, marking a significant step towards expanding our footprint in Middle East and African markets. By leveraging our strengths and capabilities together with Arva Electric, we are poised to make a significant impact on the electric vehicle landscape globally,” stated Dr. Nishanth Dongari, Founder and Managing Director of Pure EV.
“We are pleased to partner with Pure EV, as their expertise in R&D and cutting-edge technology helps in building efficient and reliable 2W products. Both the companies are committed to promoting eco-friendly mobility solutions with an aim to reduce carbon emissions and support environmental sustainability in these regions,” mentioned Aniyan Kutty, Managing Director, Arva Electric Vehicles Manufacturing LLC.
UAE electric 2W market
The UAE electric two-wheeler market is predicted to reach USD 60.19 million by 2031, growing from USD 29.97 million in 2023. This growth is driven by factors such as the easy availability of electric motorcycles, rising gasoline prices, and the increased efficiency of electric vehicles.
Pure EV will retain all intellectual property rights related to the motorcycles. Pure EV motorcycles are reportedly the only Indian electric motorcycles to receive homologation in the Middle East. The government is also planning incentives and subsidies to encourage the purchase and sale of electric vehicles. In addition to supplying motorcycles, Pure EV will act as a strategic technology partner, offering expertise and support to Arva Electric throughout the distribution process.
